7th July 2013
Years ago, when I was working at Thomas Hills, a new competitor appeared on the scene - Wilmott Brothers, a plant dealer/hirer based near Nottingham. Now, to my mind, if you are in business and representing your employer to customers, there is only one way you can regard a competitor. He is the Brand X your powder will out-wash; he is scum, nothing he does is right and he has no right to exist. It is your job, every day (but without openly slagging him off, the etiquette of business does not allow it, that is why he is referred to as Brand X) to get out there and ensure that the customers know that you are the better supplier than he can ever be.